The works in the field of digital marketing or the Digital Marketing needs always to learn about the latest developments and marketing trends prevailing in the market. In the end, when you get to know the topics and concepts that are covered and gain great resonance these days among consumers, it becomes a very helpful factor for the success of your business … Hence the importance of knowing the tool (Google Trends) or Google indicators …
When you know what the consumer is looking for frequently, it becomes easier for you to produce materials and content that are already capable of awakening his interest and interest in buying … It is also possible to anticipate the prevailing trends, distinguish and shine away from your competitors in the field of performance through innovation and creativity of pioneering solutions.
Of course, we cannot consider this issue to be easy at all, but there are several tools that help a lot in this task. One of them is Google Trends , or as they are known in the Arab world by Google Trends .
It is a free service provided by Google that allows you to discover and follow basic trends related to keywords (concepts that the user searches on the Internet for what he wants) and research related to the season and the current period of the year.
If you do not yet know how to benefit from this tool provided by Google, follow us in detail through this comprehensive and illustrated guide.
What is Google Trends ?
It is a tool that was developed in 2006 by Google and allows you to follow the concepts and phrases that users search frequently on the Internet, and it gives you an idea of the development of the search numbers that are carried out on one of the concepts that interest you in your business or the topic that you want to search, over a certain period from time.
Through (Google Indicators) you can also perform comparison work between different topics and concepts, and evaluate the seasonality of a topic.
All of this is done based on search data that comes from Google itself, the most used search engine in the world.
In addition, you can filter search results by country, time (hour, day, week, month and year, for example), category category (arts and entertainment, money, technology … etc) as well as search type (web, images , news, purchases or searches on The YouTube).
How does the tool work ( Google Trends )?
All information that you can access on Google Trends forms part of the Google Data Bank. The word trends basically means the direction or inclination, which is the tool that reveals you about user trends in the search.
The search tool for this program or this tool collects, stores, organizes data and links it with every new search that is done by Internet users and through other platforms such as YouTube …
At the same time, the searches that a user makes about a certain concept during a very small period of time are deleted, as are the operations that are searched for little and personal information.
Therefore, when you enter Google Trends and search for a specific concept, the tool forms a graph that includes a variable that talks about the number of researches on a particular topic over time, indicating the audience’s interest in the topic.
That is, through Google Trends, you have access to a set of information that talks about user behavior on the Internet .
Consider with us the concept of “profit from the Internet” how it looks in this tool:
Example search via Google Trends
Image source: Gadget
The vertical axis indicates research volume while the horizontal axis indicates time. Google Trends stores data as of 2004.
The rise and fall of levels in the blue line indicates an increase or decrease in audience interest in the topic over the past 12 months and across all platforms in Google.
The reasons that push you to rely on Google Trends
If you got here, you might have noticed that Google Trends is a very powerful tool, but is it really useful to use it?
The data available in this service is very valuable for any digital marketing strategy.
Think about us, the goal of any entrepreneur is to provide effective solutions and services that help the target audience search for what they want, right? For this reason, there must be access to a data bank that includes the main trends and interests of the audience that uses the Internet, and this is what leads the business owner to success.
Learn some of the reasons why you need to use Google Trends in your business:
1- Content production or content creation
Google Trends can show you the concepts that are most frequently searched for by people and the topics that are in great demand for them. This information is of great importance for new content on your website, blog , social media and YouTube channel .
Noting that there is a specific topic that raises a lot of interest, perhaps this means that it is time to prepare a topic about it on your site or blog, in this way, you ensure that all the content you write on your blog is able to attract the attention of the audience.
2- Planning for advertising campaigns
Another advantage of using Google Trends in your digital marketing campaigns is the ability to analyze peak points that are based on a specific topic.
This way, you can get ahead and plan your Paid Ads Marketing Campaigns or Blog Editorial Calendar as soon as possible and more accurately.
3- Search according to trends or trends in the search
One of the secrets to differentiating performance is observing trends in this market .
Through Google Trends, you can search for related topics and discover opportunities that can be used to improve the level and quality of the services you provide.
This task helps you understand more consumer behavior as well as the type of product or service they are looking for.
4- Comparison between topics
Through this tool, you can also compare similar topics to discover which ones are more popular with the audience.
This is especially useful when planning funded marketing campaigns or defining the keyword or keyword for a blog post or article. In such cases, you can compare two closely related and similar concepts to choose the best and most appropriate between them.
How do you use Google Trends?
Now that you fully understand how the tool (Google Trends) works and notice how beneficial this is for your business, it is time to learn how to use it.
Read this guide with pictures …
1- Enter the Google Trends tool from this link , and in the upper-left side, click Log In.
If you already have a Google account, put your email or email and your usual password. If you do not have an account, click Create Account.
Then the tool shows you the most important news and developments in your region and the world in general during the current year.
On this page you can see an overview of the main searches performed by the audience during the past 12 months.
At the bottom end of this same page, you continue the searches that are at the forefront of this current period, as well as the basic searches related to previous years.
To start the actual search via Google Trends, type the keyword or concept that interests you into the search bar as in the image:
Assuming that we are looking for the concept of (Syrian spices) …
Click enter, and a new page will appear that contains the main data related to the concept.
If the search results are too few, then Google Trends displays a message that says there is not enough data to display in a graph.
If there is a sufficient amount of data, for example when we search for (wedding), for example, we see the following result: (Note the graph)
You can also see the areas in which this concept has been used in degrees (where the color becomes darker the more this term or concept is used), and at the bottom you notice a table of topics and the results of related research.
To get results related to the whole world, click on the name of the country in which you are or search and select ( worldwide ) or (worldwide).
You can also choose the period of time during which you want to search, as well as the category you are looking for (fashion, entertainment, culture etc …) and the type of research on the Web ( GMT search The ) For example: pictures, news, shopping … etc
If you want to compare one concept to another, click compare . And write the reserve in this field.
Then two graphs will appear for you to compare these two similar concepts.
In our example, we compared the two words (wedding) and (zaffa), which are almost synonymous.
However, we find that the word wedding scored higher than the other word, which means that it is the most used word .
If you are going to write a specific article about weddings, you now know that the word (wedding) is more used than the word (zaffa), but on the other hand, if you are writing for the Kingdom of Saudi Arabia, for example, you can use the word (zaffa) as it has a good spread in this country.
If you have a YouTube channel, you can use the tool (Google Trends) to analyze the volume of searches related to one of the keywords on YouTube.
To do this, choose from the ( web search ) menu the option ( Youtube Search ).
If we search for the previous word on YouTube, we find the following results:
Again, you get two graphs, as well as lists of searches being done on YouTube regarding these two words: wedding and wedding.
You can also, via Google Trends, receive notifications via e-mail or e-mail about special events related to one of the keywords you searched for or at least a summary of the major searches that are conducted in a region.
To do this, click on the left side menu and select the command ( Subscriptions ), then the plus sign
A new table appears for you, in which you add the desired (concept or search phrase) and choose the region and the frequency of your receipt of that, at the end click on ( subscribe ).
You can also add a notification for the most searched keywords in your area .
Click on the ” Trending Searches ” tab . Select the geographic range in which you want to receive notifications and the frequency for that, then click ( Subscribe ).