One of the amazing scenes in The Pursuit of Happyness, which tells the story of the struggle of businessman Christopher Gardner, is the scene in which Gardner talks about how he was able to develop his skills intelligently so that he could contact as many customers as possible every day while he was working as a trained broker To finally achieve supremacy over his fellow trainees and win the job, Gardner said to his young son: Even the small steps we take every day to improve our performance in everything can make a difference in the long run.
I have not previously read success stories of entrepreneurs or others unless the keyword in that is the continuous development of skills, whatever you do or sell. You cannot achieve the desired success unless you work every day to develop your skills .. unless you work every day To be a better person than you were yesterday ..
Whether you are a new seller in five and want to achieve your first profit, or a professional seller and want to sell more services, you must strive every day to develop your skills to achieve your goals, here are the most important steps to do so:
Learn how to market yourself as a personal brand
Personal branding is the process of developing an “impression” about your name and your career. It uses that “impression” to express your skills, personality and values.
Personal “brand” has become a necessity for every person who wants to achieve success and influence, and nothing really happens by chance. The key to success in building a personal brand is “work.” All successful people like Steve Jobs, Oprah Winfrey, Elon Musk … and others were not born with these. Charisma, they sought to gain and enhance it every day, and fortunately it is no longer difficult with social networks.
In order to be able to build a successful brand using social networks, you must strive to target the right group of people. Building a personal brand is useless if you do not know who your target audience is. Tell them afterwards and without exaggeration: Who are you? What do you do? What would you present to others without anyone else except you? How can what you offer change the lives of others for the better?
What you will do every day is to educate them about your direct and indirect services.
Building a personal brand actually requires that you focus on building your skills, and in this regard you do not need to read books or attend training courses in order to know how to make yourself a brand, you do not want it to be a copy of another person, because if you are a copy of him will buy others Because it is the original and you are the tradition, all you have to do is focus on yourself, your passion, and continuously provide more positive content, that content that relates to your audience and their needs and problems, provide value to the audience through what you publish, do not focus too much on your competitors And on what they do, because you will waste time observing others instead of investing it in developing yourself.
Everything you say and offer and share it on social networks will express clearly about your personal brand, but must be careful certainly to be consistent on various social platforms, according to a survey conducted by the company Carrere Builder (Career Builder), the 51% of business owners who are looking for People who could be hired through social media, confirmed that the content published by some candidates causes them not to choose the job.
You can also create a personal blog , in which to review your work and talk about your experiences and achievements during your work.
By building a strong and successful personal brand, it will become easy for you to be unique in your person and in what you will provide in terms of services, and you will gain the trust of the public, build relationships, get more customers and sell more services.
Important steps to help you build a personal brand:
- Building a website in your name or a personal blog on which to publish your experiences and experiences and various useful content (videos, infographics, etc.)
- Boost your presence on the Internet through various social networks (Facebook, LinkedIn, Twitter, Instagram … etc)
- Be yourself, in your own way, not to imitate or reproduce what others have to offer and say.
- Don’t use networks to talk about yourself and your needs, make it all about the needs of the audience.
- Do not use social networks and your blog to market your services 100% let the audience know indirectly how wonderful you are and an expert in your field.
- Be different and distinct in your ideas and what you share in terms of experiences and information.
- Share all the knowledge and values you gain with your target audience (be generous about it).
- Participate in online discussion communities ( IO computer for example), discuss and answer questions from users in your niche.
Building a personal brand is something that drains effort and time, but it is also worth the effort, you will know that your personal brand has become strong when it becomes a reliable source of information and news not only for the public, but also for decision makers.
“You have to deserve the privilege of building a” personal brand, “and the only way to do that is to start with achievement. Gary Vaynerchuk
Upgrade your skills in marketing your skills in creative ways
Perhaps we do not have an accurate statistic about the number of people working on the Internet in the Arab world, but there is no doubt that there are a very large number of them, and the competition is most intense, so you should focus on marketing your skills efficiently in order to gain more customers.
The phrase that can clearly express this point here is “Think outside the box” When you are reviewing your skills, no one knows you better than you, and if you are unable to present yourself to others in creative ways that attract their attention no one else will be able to do that, since you have chosen to sell your services In Fives Where can people who want to earn money provide unique services at an affordable price, you know that buyers are often looking for a seller with a high rating, good reputation, and experience in the field, so you should market your skills professionally, and that includes that You add a personal photo to your profile to show buyers that you are a professional and legitimate seller, write an interesting and creative description of your service while adding attractive headlines, use keywords (while avoiding padding), you can learn a lot of tips to better present your service in Key Fives .
Marketing your skills in five is definitely not enough, you must take advantage of social networks to do this with the wide audience of networks, there is a huge flow of information and publications that are shared on social networks so if you want to promote your skills, do not use boring methods because they will not attract anyone’s attention, think in a way. Creative and showcase your skills.
A young Saudi woman managed to get several job offers despite the fact that she posted her request to the STC only on her Twitter account, because she submitted the job application in a creative way by designing a motion graphic video in which she addresses the company and talks about her skills and experiences. The best platforms for effective communication with clients are free, so you should invest them in marketing your skills and gaining more clients.
Improve your social, interpersonal and managerial skills
Developing your social, interpersonal, and administrative skills is one of the important things that will help you achieve the largest possible profit in the long term and gain customer satisfaction, and among those skills:
Possessing the power of effective communication with existing customers leads to building good relationships with them and gaining them as permanent customers, you will not only be able to retain them, but effective communication with them will give you an opportunity to gain new customers, a happy customer will tell 10 other customers about you, and 92% of people trust referrals from their friends And their relatives.
Always be present, listen carefully to what customers say, ask smart questions that help the customer to clarify what he wants from you, offer informed suggestions to him as a specialist in your field, and provide appropriate solutions that exceed his expectations and make him not replace your services with any other services.
Time management skills
Jackson Brown Jr. says:
“Don’t say you don’t have enough time, you have the same number of hours in a day that were awarded to Helen Claire, Saint Michael Angelo, Mother Teresa, Leonardo Da Vinci, Thomas Jefferson, and Albert Einstein.”
Time is the capital of self-employed people, unless you learn how to arrange your time and manage it wisely, you will not be productive enough to sell more services and make more money, surf the mail or drown in social media alerts or chatting on them, or be busy responding to calls all day. All are distractions that threaten your time and impair your productivity, so avoid all secondary things that steal your time, set a daily routine and stick to it, set work times and do not allow any external influences to interrupt you, get a time out between every work hour and another, and have enough sleep and rest To get back to work actively.
Set aside half an hour before you go to bed, or half an hour once you wake up to write a plan for your day. Make a list of all the tasks large and small waiting to be completed and set your priorities and what is the highest priority task, Johann Wolfgang says:
“The most important things should never be at the mercy of the less important things.”
Brian Tracy advises task owners to eat the frog first when waking up in the morning, through his book Eat That Frog , meaning that completing difficult tasks first will make all tasks after them easy and easy. Set deadlines for the delivery of tasks to help you quickly complete the pending tasks, and evaluate your commitment to the plan each On the evening.
Planning is one of the skills that make your time more valuable. It avoids procrastination and delay and helps you focus on your work, instead of searching all day long for the tasks that you have to do.
The Internet generously provides multiple sources for learning from videos, tutorials, training courses and articles, access to that vast amount of knowledge is available to everyone, allowing you to learn more skills efficiently, if you are a designer, for example, you can learn design on a large number of programs through the Internet instead of Design is based on one program, and if you are a photographer, there are hundreds of videos, lessons and training courses that can sharpen your skills and help you learn everything new in the world of photography … and so on.
Always be eager to learn new experiences in your daily life, keep your mind open to exciting and useful experiences, keep learning something new every day that can refine your skills and enable you to provide better and higher quality services to your customers and achieve more income.